Curated Session

The Productive Organization

February 7, 2017 2:05 PM - 3:05 PM

How do you bring about design change in a regulated industry or in an enormous organization? Izac Ross and Shauna Kashyap from Collective Health, and Pam Jue from Capital One have been there, done that. Learn how to rethink relationships and shape new process to break bureaucratic logjams.

SVA Theatre – Silas Theatre
333 West 23rd Street New York, NY 10011

Moderator and host

Designing Corporate Teams Through Human Eyes
Pam Jue, Senior Experience Designer, Capital One Labs

We’ve all been there. Feeling drained from dealing with bureaucratic nonsense and outdated regulations. Negotiating between doing what’s right for the user and pleasing the business and its stakeholders. On top of that, slowly chipping away at sluggish processes (waterfall anyone?) and replacing them with experimental design processes and fresh ideas that get us excited. This doesn’t leave much time for us to take care of ourselves and maintain a healthy and inclusive team.

We design human experiences for our users so why can’t we do the same with our teams? I will talk about our process and how we applied experience design principles to our team that led to the success of launching a new financial service to the public. What was our secret to getting sh*t done? We worked together as a team.

Izac Ross
Shauna Kashyap
Avoiding Over-ruled: Better Products in Regulated Industries
Izac Ross, Design Lead, Collective Health
Shauna Kashyap, Lead Product Counsel, Collective Health

Healthcare is one of the most highly regulated industries — and it’s also one that is most ripe for innovation. As a designer, how do you challenge assumptions and precedent and create a product that is best for the end user while still operating within tight legal restrictions?

As designers we are well equipped to tackle these industries: we are risk takers, we challenge assumptions and precedent, and focus on what is best for the end users. Our legal counterparts, however, may seem at odds with our core desires to simplify, beautify and clarify. Bringing real change to highly regulated industries last touched by design means bringing not just innovation to this space but to the relationship between designer and lawyer working in the challenging context of such industries.

In this talk, a designer and a product lawyer from a fast-growing, design-centric healthcare technology company give insight into their journey of reshaping the relationship between legal and design and how it has led to a new and effective way of working together; ultimately creating beautiful, design-driven healthcare products.