I have over 18 years of experience in strategy, communications and service design.
I’m the Global service design director at Designit.
Previously I was the Group Design Director responsible for growing Turkey, Middle-east and Africa for Fjord – Design & Innovation from Accenture Interactive.
I work with Fortune 500 brands, consulting strategically for the Boards of C-suite companies globally. By creating new, improved and more meaningful experiences for businesses, customers and employees, I have created design studios, creative departments and grown design teams internationally.
I am fascinated by the culture that surrounds us and our evolving relationship with brands, business and technology. I strive to achieve a better understanding of the connection between these things; exploring how to shape the relationship we have with the world around us as consumers, employees or organisations.
I have been working in Europe, APAC, MART and the US with brands such as: Vodafone, Nokia, Telstra, UBS, RBS, Garanti /BBVA, Turkish Airlines, IsBank, Guardian Media, BSKYB, BBC, Adidas, Tesco, Coles, Panasonic and a number of start-ups both B2C and B2B.