Anneli Westerberg
Service Designer, Fjord

Anneli Westerberg

Originally from Sweden, Anneli swapped Copenhagen for London to be part of the Fjord team. She is both a thinker and doer, and enjoys imagining bold future visions just as much as perfecting detailed interactions.

During her time at Fjord, she has worked on a vast range of projects, from re-designing an online travel sales platform to creating an experience vision for the future of financial services products and re-imagining the employee experience for global organisations. Recently, she has spent her time co-creating digital services with a community in the Democratic Republic of Congo.

Anneli is passionate about understanding how people interact with technology and how it affects their everyday lives. She is exited that working at Fjord allows her do what she loves the most – rethinking and imagining future digital experiences.


Session Schedule
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2:05 PM
Curated Session
Democratizing Digital Services
Anneli Westerberg
Bringing the Internet to Africa’s Most Forgotten Island
Anneli Westerberg, Service Designer, Fjord
Elena Matsui
Designing for Rural Farmers
Elena Matsui, Strategy Associate, Rockefeller Foundation
marshall sitten
Marshall Sitten
Moderator and host