Director of End-to-End Service Design, Lloyds Banking Group

Alberta Soranzo

A firm believer that there’s always another way to look at a challenge, Alberta Soranzo has been hacking things to make them work better for humans since she was a child. An incorrigible nomad, she’s lived and worked in Italy and California and is now based in London. Recently appointed Director of End-to-End Service Design at Lloyds Banking Group, she is excited about the possibility to make a real impact on the financial outcomes of people by looking after the big picture as well as focusing on the very small things that, she says, ‘matter a lot’. Unafraid of challenging conventions, Alberta puts people at the heart of her design process and contends that you should always under promise and then over deliver.
In her natural habitat, she’s sitting on the floor surrounded by bits of paper and post-its or standing in front of a whiteboard with a handful of markers. If she’s not there, you can find her on Twitter, or playing ice hockey at a rink nearby.

Session Schedule
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9:00 AM
Sold out! AM Half-Day Workshop
Design Teams Are a Design Exercise: How to Build, Inspire and Keep Design Teams (Happy)
Alberta Soranzo, Director of End-to-End Service Design, Lloyds Banking Group
Martina Hodges-Schell, Product Design Lead, Pivotal Labs