SOLD OUT! Full-Day Workshop

Storymapping the User Experience

February 5, 2017 9:00 AM - 5:00 PM

Location: SVA 136 – 7th Floor, Room 2

What does a great experience have in common with a great story? Everything. Turning complex concepts into simple, impactful narratives can help you imagine and evaluate ideas, products, and features quickly and effectively, before jumping into expensive pixels and code. While envisioning, planning, and building something with an experience that engages, influences, and inspires can sometimes seem daunting, crafting a great story can be easily learned. See how simple storytelling techniques can transform your next idea, product, or strategy from good to great. Whether you are creating a product or service from scratch or improving one for conversion, activation, or engagement, mapping the story first will help you figure out how to envision and build something that people not only love to use, but use often, and recommend to others.

Participant takeaways:

  • Craft and communicate simple and impactful narratives that make people listen and call them to action
  • Use narrative architecture to map out and reverse engineer conceptual models and customer journeys
  • Use story maps for strategic planning exercises, ideation, product road mapping, getting design buy-in, and more

SVA 136 – Seventh Floor
136 W 21st Street, 7th Floor