Design-Led Cultural Innovation

February 7, 2017 11:20 AM - 11:40 AM

We’ve heard of innovation culture and design-led innovation, but what about design-led innovation culture?

At Mastercard, we are focused on bringing a customer-centric lens to the products and services we create; but are struggling with how to deliver on that ambition in a digital world.  It’s a story that reflects how the modern workplace is evolving with the challenges associated with interconnected products and customer experiences.

This is an exciting new territory for design.  From creating scalable frameworks to product concepting and insight driven approaches to problem solving, this talk looks at how Mastercard is leveraging design and design-thinking towards new ways of working inside a company, at scale.

Metropolitan Pavilion
125 W. 18th Street, New York, NY 10011