SOLD OUT! AM Half-Day Workshop

Crafting the Discovery Phase: Starting Design Projects Right

February 5, 2017 9:00 AM - 12:30 PM

Location: SVA 132 – 3rd Floor, 303E

Discovery is essential to successful design, setting the tone and direction for your project. This workshop takes the mystery out of discovery, giving you a framework for designing the most effective discovery phases.

Whether you call it discovery, strategy, requirements, research, or inception, the first 20% of a design project can make or break it.

Get it right, and the team works in concert, toward well-understood goals and following clear principles.

Get it wrong, and your project collapses into a disorganized mess.

In this workshop, we’ll look at what makes for great discovery. Discovery is not just about conducting research and holding a kick-off meeting. Discovery is establishing the design problem and setting a direction for the solution. It’s about collaborating with the team to build a shared understanding of the constraints and context. It’s creating a foundation from which you can confidently make decisions throughout the design process. It’s agreeing on a plan for detailing and implementing the product design.

We will talk about essential tools and techniques for discovery. We’ll look at how research fits in, how to write great design principles, and how to incorporate discovery into any project situation.

You’ll get:

  • The range of discovery activities and how to choreograph them
  • What deliverables come out of the discovery phase
  • How to incorporate discovery into new projects and projects in-flight

SVA 132 – Third Floor
132 W 21st Street, 3rd Floor