Sponsored by Fjord

Behavioral Modes

February 5, 2017 9:00 AM - 11:00 AM
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Sponsored by Fjord

This free workshop is sponsored and taught by Fjord.

Personas are the go-to method for understanding different types of people with different types of behavior sets. What often goes unexplored is how the behavior of a single persona changes given different contexts. In this workshop we will introduce Behavioral Modes and go over how they differ from Personas and the value of using one versus another, or both. This session will include an introductory talk followed by group activity to put learnings into practice.

Participants should expect to leave being able to:

  • Understand the differences between Behavioral Modes and Personas
  • Determine if Behavioral Modes make sense to use in a project
  • Know how to design for Behavioral Modes


155 Avenue of the Americas, 8th Floor, New York, 10013


No speakers for this event.