Cindy Chastain is SVP, Global Customer Experience and Design at Mastercard. Her team’s mission is to advance the company’s ability to deliver exceptional end-to-end experiences and elevate the brand through design. This past year she led the Mastercard brand identity evolution, including a new brand mark and comprehensive design system. She is also focused on building scalable practices around human-centered innovation and design for new products and services. Previously, Cindy was Executive Creative Director at R/GA in the Business Transformation group, focused on customer experience strategy, brand and functionally integrated ecosystems of products and services.
SVP of Global Customer Experience & Design, Mastercard
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