Location: SVA 136 – 3rd Floor, 308F
This workshop is intended for designers and researchers. Participants will learn about LinkedIn’s UX Research team’s collaborative program with designers, Research Bento, and how to apply it in their own work. The program empowers and enables designers to run small projects with support from Research to insure quality and rigor. The workshop will include:
- Program overview and types of research it’s best suited for
- Description of Research Bento framework
- Brief case study
- Hands-on activities participants can take back to their own practice (see 3 takeaways below)
As LinkedIn’s Design and Research teams have grown, the ratio of designer to researcher continues to outpace the ability to deliver direct insights on all products and users. The Research Bento program came out of need to meet the growing needs of the design team, who come from diverse domains—Advertising, Psychology, Engineering, Interaction, Anthropology, Philosophy—you name it! The diversity of perspective is what makes our collective stronger than any individual. Research Bentos allow us to scale rigorous research practices in a fast-paced, high-demand environment. We see this as a common trend in design and have an opportunity to share knowledge and practices with others in a similar context.
- Based on design explorations of interest, participants can expect to leave the workshop with basic tools needed to run their own study within the rapid iterative process. They will gain an understanding of steps for conducting a user research study and examples of how to apply them.
- Participants will also leave with a “take-away toolkit”. This toolkit will provide participants with everything they need to build their own Research Bento in the future. It will remind them of necessary “ingredients,” examples to leverage, and tips to help during each research phase. This toolkit will best address how to conduct research on the following: early design explorations; design concept testing; and interaction and usability testing.
- Beyond material take-aways, participants will leave with a newfound sense of empowerment. Equipping designers with the ability to run user research gives them the power to drive product strategy in a way that is influential, valuable, and impactful to their teams and potentially the world.
SVA 136 – Third Floor
136 W 21st Street, New York, NY 10011