Many companies are rushing to be first-to-market in fully autonomous vehicles. Most of these efforts focus exclusively on the technology that can make a vehicle drive by itself. But just as important are the interactions inside (and outside) of these vehicles to help passengers feel safe, confident, comfortable, and “in control” when using them.
The presentation will focus on the following:
• The slippery nature of establishing trust.
• A look at the early automated driving market, what we’re learning, and the challenges it faces.
• Our autonomous vehicle prototyping environment, where we’ve translated our research findings into a series of prototyped “trust interactions”.
• Key findings from our initial user testing.
• The opportunities in front of us— as designers, what areas are ripe for exploration and new hypotheses.
125 W. 18th Street, New York, NY 10011